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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Lesson 7 Assignment 2

Lesson 7 Assignment 2

Q AIDA at Work: Choose one of the following scenarios and draft a persuasive letter to the appropriate entity utilizing the AIDA format we covered in this module. You should create any details that are needed to best craft your assignment. Assignment Instructions • You want Professor Cornell West to speak to your community group. You know Dr. West has written and spoken extensively on human rights, but you also know he is a very busy man. Write a letter, using AIDA, to convince him to make the time to speak to your group. • You own a retail store in downtown Lake Worth. You have noticed that your business has fallen by twenty percent since the city began enforcing parking violations more stringently. If your store loses out on any more business, you may have to close. Write a persuasive AIDA letter to the city council explaining why they should relax parking enforcement. • You are currently raising money for a local charity (you pick one). Using AIDA, write a persuasive letter to local businesses asking for donations to the charity you have chosen. Be specific about which charity you are representing and which business you are asking for donations. • You live on Main Street, which is riddled with potholes to the point that both drivers and pedestrians are at risk. In the last week, there have been two accidents where a driver swerved around a pothole and one car hit another vehicle and another narrowly missed a pedestrian. In the case of the car accident, the driver of the car that was hit suffered multiple fractures and cuts, even though the driver who swerved suffered no injuries. In the near miss with the pedestrian, a small child was nearly struck by the vehicle but was saved by their parent (who was outside with them at the time). Using concrete and specific details, as well as AIDA format (those included here and those you create on your own), write a letter to the local city council (city is Anywhere, FL) to get them to fix the potholes as soon as possible, before someone is killed. View Rubric GEB3213 Assignment Rubric GEB3213 Assignment Rubric Criteria Ratings Pts Rhetorical Situation view longer description 25 pts Exemplary The writing engages the correct audience, purpose, and genre for the assignment. It does so through a thoughtful analysis of the prompt and creates an expected document that conforms to genre conventions in style. 21 pts Accomplished The writing engages the correct genre, purpose, and audience. Document only conforms to most of the genre expectations. 17 pts Developing The writing is in the correct genre, but audience or purpose may be incorrect at the outset or fluctuate during the written text. Document conforms to some genre expectations, but not a majority of them. 10 pts Beginning The writing fails to meet the minimum requirements of the assignment. It does not engage the prompt through the correct genre, audience, or purpose. The document produced does not conform to genre expectations. / 25 pts Organization view longer description 25 pts Exemplary The writing flows smoothly and logically. It contains the appropriate organizational style for the assignment and shows evidence of consideration for the audience beyond expectations for level of course. 21 pts Accomplished The writing is organized logically and flows well. The organizational style may shift once in the assignment but the attempt to adhere to one style is clearly identified. Section headings are utilized when appropriate. 17 pts Developing The writing demonstrates some attempts at organization but is not consistent and needed to be revised before submission to adhere to prompt guidelines. Some section headings may be present when appropriate. 10 pts Beginning The writing is noticeably lacking in organization. Paragraphing and/or header sections may not be appropriate. / 25 pts Style view longer description 25 pts Exemplary The writing engages the reader through a prose style appropriate to the assignment. Language is precise. Conforms to the 7 Cs and proper APA style for format and citation (internal and final). 21 pts Accomplished The writing keeps the reader’s attention through a carefully crafted prose style. Language chosen is appropriate to the subject but may need further work on one or two of the 7 Cs. Often conforms to APA format and citation but may have some errors in either. 17 pts Developing The writing is clear but could be expressed in a style more appropriate to the subject. Some specific terms are not explained when necessary. Needs additional work on more than three of the 7 Cs. Adheres to some APA format and citation rules, but the citations and/or format may be incorrect more often than correct. 10 pts Beginning The writing lacks clarity and is sometimes confusing. The language chosen is not appropriate to the subject nor the assignment. Needs additional work in nearly all categories of the 7 Cs of communication as defined in the course. No evidence of attempt at engaging APA format or citation in the document. / 25 pts Mechanics view longer description 25 pts Exemplary The writing contains sentences that are nearly always complete and grammatically correct, and free of confusion and ambiguity. 21 pts Accomplished The writing contains sentences that are incomplete, or which imply unstated connections and/or conclusions. The writing may exhibit a few patterns of error, but understanding is not impeded. 17 pts Developing The writing contains some patterns of error, but the reader can understand the meaning of the sentence with some effort. There is some evidence of proofreading, editing, or rewriting. 10 pts Beginning The writing contains multiple patterns of error, and the reader cannot understand the meaning of the sentence. There is no evidence of proofreading, editing, or rewriting. / 25 pts Total Points: 0

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You own a retail store in downtown Lake Worth. You have noticed that your business has fallen by twenty percent since the city began enforcing parking violations more stringently. If your store loses out on any more business, you may have to close. Write a persuasive AIDA letter to the city council explaining why they should relax parking enforcement. 7 N Dixie Highway Lake Worth City Council Texas Dear Mr. Pennington, This letter is in regards to the latest changes in the parking policy. This is to notify that I have a retail store near Dixie Highway named The Shoppers since last five years. In this five years journey, I have seen ups and downs in business but never fell back in such huge margin for any external reason.